eCommerce Coaching Program
What is an eCommerce Coach?
An eCommerce Coach is someone who has a deep experience of the online (typically direct to consumer) business model, and uses those skills to guide you as you create & grow your own brand.
eCommerce Coaching is very different to eCommerce training. You can find pre-packaged training courses for one thing or another all over the internet. For sure, many of those are great primers to getting your first few sales, learning the basics of Facebook Ads and so on.
However, beyond the basics, every business is unique. Your business deserves dedicated 1:1 attention. Commerce Coaching works best when it’s personalised & tailored to guide you with exactly what you need, when you need it.
eCommerce Coaching overlaps heavily with business coaching. It includes common elements like general business advice, strategy guidance, management skills, accountability etc. The key difference is that an eCommerce coach will also be able to dive deeper into the specifics of the field, including marketing funnels, tools, techniques, technology choices and other topics to help grow your specific business.
Our eCommerce Coach, Fernando Filipe is an experienced eCommerce brand owner, & specialises in helping early stage brands accelerate to their first few million in revenue.
Why is Coaching The Best Way To Fast Track Your eCommerce Business?
Creating & consistently growing your own direct to consumer (DTC) brand isn’t easy. Founders and eCommerce managers are challenged every day with questions such as, “what new products do our customers want?”, “how can we improve store conversion?”, “what is the best app for cart upsells?”, “should I launch on Amazon?”, “how can we expand our sales into the US?”, “how can we negotiate better terms with our factory?”; and many many more.
You can get a lot of general answers by trawling through Youtube and joining various Facebook Groups, and I do recommend you do that. However, the simple stuff you can learn in free training is mostly basic, often out of date, and not designed with the specific needs of your business in mind. You’ve probably already wasted hours trying to get answers that work for your brand. Hours you could have spent doing more productive things!
If you’re an established brand with some runs on the board and looking to take your business to the next level, it’s time to invest in an eCommerce Coach!
Coaching Program Service Packages
The first thing to consider is how much help you need.
Take a look at the options below & consider which one suits you best for where your business is at right now.
eCommerce Coaching Gold Package
eCommerce Coaching Gold is perfect for anyone with some good early traction and is looking to drive more sales, improve operations and get ready to expand with new products and markets in the future. Perfect for solo-preneurs or small family businesses that don’t have a large team to help help them execute.
The Package includes:
- Quarterly Strategy & Planning Sessions: We meet on Zoom every 90 days to take a detailed look at your business strategy, progress towards goals and set initiatives for the next quarter. In these 90-minute sessions I also share insider insights to keep you up to date with the latest trends & technology.
- Monthly Checkins: At the beginning over every month we review your economic results against goals, keep you on track for the core initiatives and review any challenges that have arisen.
- Mid-Month Deep Dives: A mixture of highly-targeted training, done-with-you planning or modelling and specific review & feedback sessions on any topic you need help with. Rather than have you waste time hunting through forums, I’ll give you the exact information you need to fast track your business. For more information, see the ‘Deep Dive Topic Examples’ below.
- On-Demand Email Enquiries: Probably one of the most valuable elements of mentoring! The ability to sense-check decisions and get a second opinion on the fly from an eCommerce expert can’t be valued too highly! I guarantee a 48-Hour turn around (mostl within 12 hours).
- Bonus Coaching: Often a subject is too meaty or requires more rapid follow up than our next scheduled session. No worries, we can catch up for a bonus session each quarter to help you keep up momentum! There’s nothing more frustrating that having to wait for the next session with your coach before you can move forward!
eCommerce Coaching Platinum Package
eCommerce Coaching Platinum is often the perfect fit for $1M+ revenue, or businesses with a team that also need mentoring. It’s also great as a ‘burst plan’ if you’re going through a period of major change & need that extra level of help, for example launching on another platform or in another country.
The Package includes:
- Quarterly Strategy & Planning Sessions – as per the eCommerce Coaching Package.
- Weekly Management Meetings: We get together once per week for a punctual hour of guidance & accountability to make sure we stay on track with ongoing operations and major projects.
- Mid-Month Deep Dives: Targeted training and guidance for you and up to 3 team members of your choice.
- On-Demand Email Enquiries (Guarantee 24h turn around)
- Bonus Quarterly Coaching
- Messenger Chat Support: Ping me on Facebook whenever you have a question and need rapid assistance so you never get held up from hitting your goals!